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There are currently nine million blogs, with 40,000 new ones created every day;25 percent of Internet users say they read blogs, and 9 percent say they’ve created one This book walks people through what they need to know to launch a blog, maintain it, publicize it, syndicate it, and even make money from it Topics covered include choosing a Weblog host such as Blogger.com or TypePad, hosting a blog on one’s own, solving blog problems, working with blogging software (Movable Type, Greymatter, Radio Userland), and delving into RSS syndication Offers tips from veteran bloggers, a rundown of Blogosphere protocol, savvy pointers on earning revenue from a blog, and advice on specialized blogs such as podcasts, vlogs, and photo and MP3 blogs

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In Detail

Blogger is a blog publishing system from Google with a friendly interface specifically designed for creating and maintaining weblogs.

It allows users to easily create dynamic blogs with great content and many outstanding features including RSS feeds, link-backs, photo slideshows, and integration with popular Google applications like Picasa. Its versatility and ease of use has attracted a large, enthusiastic, and helpful community of users.

If you want to create powerful, fully-featured blogs in no time, this book is for you. This book will focus on transforming a typical blog into something fresh and professional that stands out from the crowd. It starts with an introduction to an example blog, discussing what it is lacking, and then adding all the features of Blogger to make it successful. This book will tell you how to transform a slow-paced typical business blog into an attractive and interactive profit-making blog with measurable results. It has a very user-friendly approach and shares tips, tricks, and resources to continue to grow your blog.

What you will learn from this book?

The book aims to be a "complete" guide to working with Blogger. The focus is on more advanced, professional uses. You will learn everything you need to know to extend your blog and grow beyond the basics of using Blogger. This book will cover the following:

* Customizing and creating templates to make your blog attractive

* Adding social bookmarks to your blog to promote your site

* Joining the blogosphere to drive traffic to your site

* Customizing your blog by using widgets effectively

* Customizing your blog’s RSS and Atom feed, so that the Blogger feeds are available to the users

* Managing ads and adding e-commerce features

* Monitoring viewers and ads using Google Analytics

* Managing and optimizing your blog for search engines

Integrating your website with your blog

Approach

Written in a clear, easy-to-read style, the book takes you through the essential tasks required to create a feature-rich blog as quickly as possible. From initial setup to customizing modules, each task is explained in a clear, practical way using an example blog developed through the book. You’ll also learn how to market and measure the success of your blog using Google web applications and other popular tools.

This book deals with using the current Blogger and third-party tools to optimize and create widgets for your blog. You’ll transform your blog using existing tools then take it further with more challenging approaches to customizing your blog. All the steps involved in each example are listed under the section called "Time for action". Similarly, the results of that action are listed under the section called "What just happened". This structure adds to the clear, simple, and focused approach of the book.

Who this book is written for?

The book is aimed at current users of the Blogger platform who want to get the most out of Blogger and people who use a different blogging platform and are planning on switching to Blogger. Blog owners who promote their own services, expertise, and products, and want to increase their blog’s success by pushing the limits of what Blogger can do will get the most out of this book.

The book doesn’t require any specific knowledge of Blogger or the related technologies: RSS, CSS, HTML, and XML. Everything you need to know to grow beyond the basics is covered in this book. The companion website to this book includes free resource images and content.

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With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success.

Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company’s visibility, and position their organizations as industry thought leaders. "Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions." -- John Battelle, Business 2.0

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WordPress is an open-source personal publishing platform that is easy to use, flexible, and highly customizable. Although used primarily for publishing blogs, WordPress can easily be used to create and maintain complete Web sites. the average blogger further than blogspot can, WordPress allows bloggers to create more complicated sites with their open-source technology, rather than blogger which is limited by HTML changes to their templates. This easy-to-follow, step-by-step guide shows you how to install, use, and customize WordPress to get the most from the software. Includes tips that explain why certain techniques are better than others, how to watch for potential problems, and where readers can find more information.

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